Cole Wheeler^®: Legend or Myth?

THE MEANING OF TRUE MEASURE

How do you measure a life well lived? How do you calculate the worth of your time? And most importantly, how will you choose to spend it? At Cole Wheeler^®, we call that The True Measure™.

Cole Wheeler was established to help men live life on their terms. Committed to quality, craftsmanship and style, we offer timeless products and uncommon goods with purpose. We draw inspiration from the outdoors, the pastimes we enjoy and the people we admire. We are guided by previous generations of craftsmen and hard workers, renegades and restless spirits.

Cole Wheeler is rooted in a less complicated time, when men chose to make a living building and fixing things. Work wasn’t considered a four-letter word—and neither was play. Men spent their weekends outdoors, living adventures that most can only dream about today.

From road trips to exploring the backcountry to simply hanging out with some buddies, Cole Wheeler is here to help men make the most of it. We’ve handcrafted timeless items that every dad, brother and son will cherish and pass down to the next generation. So pull up a stool, gather ‘round the fire and join us in raising a toast to the Cole Wheeler way of life.